Have you been frustrated trying to drive traffic to your blog? Perhaps you’ve thought about giving up on blogging. Well, I have written this article for you. In this post, you will learn how to get more visitors to your blog and how you can increase your blog traffic.
If you are new to blogging or you are considering starting a blog, take a few minutes to read my previous posts on how to start a blog and everything you need to know about blogging.
Without further ado, here are twelve ways to drive traffic to your blog.
1. Identify your niche
This is a crucial aspect of blogging. Identifying your niche gives your blog more credibility and makes your content meaningful to your audience. It also helps you avoid confusion in your blog thereby increasing your chances of having more readers and driving more traffic to your blog. To become a successful blogger, you must have a clear understanding of who your target audience is and what they want to read. That way, you can write concisely and drive more traffic to your blog.
2. Use captivating titles
Title is one important aspect of an article. It conveys the main idea(s) of an article. It also attracts readers and determines whether the article is worth reading or not. Titles are also the first introduction readers come across in your article. According to research, about 8 out of 10 people use the titles of articles to determine whether or not to read it. It is therefore important that you come up with a title that captivates the reader’s attention. Always keep your titles short, i.e. using the fewest possible words. Longer titles are a turn-off for most readers.
3. Write extensively
If you want to drive traffic to your blog then you should write more and go deeper into your topics. Research has shown that most times, longer articles rank higher than shorter ones. You should also update your blog; by doing so, you provide your content with fresh ideas which enable Google and other search engines to rank your blog higher.
4. Use keywords
Keywords are very reliable in generating traffic to your blog. They are used for SEO and they help search engines understand and rank your post. They also allow visibility to your content. So the next time you make a blog post, insert keywords that suit your content and allows your content to be visible.
5. Use photos
Photos are a great way to engage your audience and keep them interested in what you have to say. Photos can make your blog looks more appealing to your audience. When adding a photo, be careful not to violate copyright law. Use free photo creator software like Canva to create professional pictures for your blog.
6. Use videos
Just like images, videos are another effective ways to drive traffic to your blog. Videos don’t only attract readers to your blog, information can also be communicated through videos. When adding a video, make sure the video is of high quality and that the video explains what you are trying to say concisely.
7. Share your posts on social media
Sharing your post on social media is one easy way to drive traffic to your blog. Research has shown that there are about 3.5 billion active social media users. You can leverage these huge numbers to get more attention to your blog. You can share your content on social media networks like Twitter, Facebook, LinkedIn, Snapchat, YouTube, and Pinterest. Social media makes it easier to reach a larger audience from all over the world.
8. Run a contest or a giveaway
Running a contest or a giveaway is one of the fastest ways to drive traffic to your blog. Research has shown that blogs that run giveaway contests grow their followers 70 percent faster than those that don’t. Research has also shown that giveaway posts experience massive engagement compared to those without. You can set a specific day to run a giveaway contest on your blog for more engagement. However, giveaways can also attract freebie chasers. But in general, contest and give away attracts more people and drive more traffic to your blog.
9. Try sponsored ads
This works so well and it is cost-effective. Once you have found out your target audience and you’ve been able to track which social platform they use frequently, then you can promote your posts on that platform. Facebook runs an ad for as little as $5. Try it today.
10. Write guest posts
Identify a blog in your niche and write quality posts as a guest. By so doing, you can expand your reach and awareness. This works well when the other blog has a substantial amount of like-audience. This is why you must make sure the blog you are posting on is also your target audience.
11. Host webinars
Another fascinating way to drive traffic to your blog is to host webinars. You can connect with other brands and top influencers and have them inform your audience. By doing so, you can generate new leads and also drive more traffic to your blog. But make sure the brand you are choosing is related to your niche so you don’t end up confusing your audience.
12. Write an eBook
Writing an eBook is a proven strategy you can employ to drive more traffic to your blog. All you need to do is to combine your information about a topic and put them into an eBook then promote it on social media to drive more traffic to your blog.
So far, we’ve discussed various ways to drive traffic to your blog. If you are struggling with low traffic, any of the above tips will help. They are tried and tested. For a faster result, you can combine multiple tips. Did I miss something? Let me know what you think in the comment section.