BigCommerce vs Webflow: Comparing Two Versatile E-commerce Platforms

bigcommerce vs webflow

When it comes to building an online store, choosing the right e-commerce platform is crucial for success. BigCommerce and Webflow are two popular choices that offer powerful features and flexibility for creating and managing e-commerce websites. In this comprehensive comparison, we will explore the key aspects of both platforms, including their features, design and customization options, pricing, scalability, and integrations. By understanding the similarities and differences between BigCommerce and Webflow, you’ll be able to make an informed decision for your online business.

Design and Customization

When it comes to building an online store, having a visually appealing and unique design is crucial for attracting and engaging customers. Both BigCommerce and Webflow offer design and customization options to help you create a professional and personalized online store.

BigCommerce provides a wide range of templates and themes that are modern, responsive, and designed with e-commerce in mind. These templates are fully customizable, allowing you to tailor the design elements to match your brand identity. With BigCommerce’s intuitive design editor, you can easily modify colors, fonts, layouts, and other visual aspects to create a cohesive and visually appealing online store.

Webflow, on the other hand, takes design customization to the next level with its powerful visual editor. With Webflow’s visual editor, you have complete control over every element of your website design. You can customize the layout, typography, colors, animations, and more, without any coding knowledge. Webflow also offers a vast library of pre-designed elements and templates, giving you a head start in creating a stunning online store.

Both platforms provide drag-and-drop functionality, allowing you to easily arrange and position design elements as per your preference. However, Webflow offers a more granular level of control over the design elements, making it an ideal choice for those who desire a highly customized and unique website.

In terms of responsive design, both BigCommerce and Webflow ensure that your online store looks great on all devices, including desktops, tablets, and smartphones. With the increasing number of people browsing the internet on mobile devices, having a responsive design is essential for providing a seamless user experience.

Furthermore, both platforms offer the ability to add and showcase product images and videos, which can greatly enhance the visual appeal of your online store. You can optimize and present your products in the best possible way to attract and convert customers.

It’s worth noting that while BigCommerce provides a wide range of design templates, Webflow offers more design flexibility and control. If you have specific design requirements or want to create a highly unique and customized online store, Webflow may be the better choice for you. However, if you prefer a user-friendly interface with ready-made templates that can be easily customized, BigCommerce can still provide you with a visually appealing online store.

Both BigCommerce and Webflow offer design and customization options to help you create a visually stunning online store. BigCommerce provides a range of templates that are easy to customize, while Webflow offers more advanced design capabilities and complete control over every aspect of your website’s design. Consider your design preferences, level of customization required, and the visual identity you want to establish for your brand when choosing between the two platforms.

SEO and Marketing

When it comes to driving traffic to your website and maximizing your online visibility, having robust SEO and marketing features is essential. Let’s delve into how BigCommerce and Webflow compare in terms of SEO capabilities and marketing tools.

BigCommerce is well-regarded for its strong SEO features. The platform provides a range of built-in SEO tools and functionalities to help optimize your website for search engines. It offers customizable URLs, meta tags, and title tags, allowing you to optimize your website’s on-page elements for better search engine rankings. BigCommerce also generates sitemaps automatically, making it easier for search engines to crawl and index your website’s pages. Furthermore, it offers integration with popular SEO tools, such as Google Analytics, to track website performance and gain insights into your visitors’ behavior.

Webflow also offers some SEO capabilities but focuses more on empowering designers and developers to create visually stunning websites. It provides options to customize meta tags, title tags, and alt text for images, enabling you to optimize your website’s on-page SEO elements. However, Webflow’s SEO features may not be as extensive as BigCommerce‘s out-of-the-box capabilities.

When it comes to marketing tools, BigCommerce excels in providing a comprehensive suite of features to help you promote and market your products. It offers built-in email marketing capabilities, enabling you to create and send promotional emails to your customers. BigCommerce also integrates with popular marketing tools, such as Mailchimp and Constant Contact, allowing you to leverage advanced marketing automation and customer segmentation features. In addition, it supports various marketing channels, including social media integrations, affiliate marketing programs, and abandoned cart recovery tools.

Webflow, while primarily focused on design and customization, does offer integrations with popular marketing tools. By integrating third-party marketing services, such as email marketing software or marketing automation platforms, you can enhance your marketing efforts on a Webflow website.

In terms of SEO and marketing, BigCommerce provides a more robust and comprehensive set of features. Its built-in SEO tools, integration options, and marketing functionalities give you a strong foundation for optimizing your website for search engines and effectively promoting your products. Webflow, on the other hand, offers some basic SEO capabilities and the ability to integrate with external marketing tools, but it may not provide the same level of out-of-the-box SEO and marketing features as BigCommerce.

Ultimately, your choice between BigCommerce and Webflow depends on the importance you place on SEO and marketing functionalities. If SEO and marketing are critical to your online success, BigCommerce’s extensive features in these areas make it a favorable option. However, if your primary focus is design and customization, and you’re willing to invest in integrating third-party marketing tools, Webflow can still serve as a suitable platform to support your marketing efforts.

In conclusion, both BigCommerce and Webflow offer some SEO and marketing capabilities, but BigCommerce provides a more comprehensive and integrated solution. Consider your specific SEO and marketing requirements when making a decision, as it will have a significant impact on your ability to drive organic traffic, improve search engine rankings, and effectively promote your products or services.

Pricing and Plans

When comparing BigCommerce and Webflow, it’s important to consider the pricing and plans offered by each platform. Pricing structures can vary, and finding the right plan for your budget and business needs is crucial.

BigCommerce offers different pricing plans designed to accommodate businesses of all sizes. They have four main plans: Standard, Plus, Pro, and Enterprise. The Standard plan starts at a monthly fee and offers essential features to get your online store up and running. As you move up to the higher-tier plans, you gain access to more advanced features, such as abandoned cart recovery, advanced product filtering, and faceted search. The Enterprise plan is tailored to large-scale businesses and provides custom pricing and additional features like priority support and dedicated account management.

Webflow also offers different pricing plans, categorized into two main sections: Websites and E-commerce. The Website plans include Basic, CMS, and Business, which cater to general website needs. The E-commerce plans, on the other hand, are specifically designed for online stores and include Standard and Plus options. Each plan offers various features and limitations, such as the number of products you can sell and the transaction fees applied.

It’s worth noting that while BigCommerce provides more robust e-commerce features out-of-the-box, Webflow offers a broader range of website design and development capabilities. If your primary focus is on creating an online store with advanced e-commerce functionalities, BigCommerce might be a better fit. However, if you value more flexibility in website design and want to have control over every aspect of your site, Webflow’s plans might align better with your needs.

Additionally, both platforms have additional costs to consider. BigCommerce charges transaction fees on their lower-tier plans, but these fees are waived on their higher-tier plans. Webflow does not charge transaction fees but integrates with external payment gateways, which may have their own transaction fees.

Ultimately, the choice between BigCommerce and Webflow’s pricing and plans depends on your budget, the scale of your business, and the specific features and level of customization you require. It’s important to carefully review the details of each plan and consider your long-term growth potential to make an informed decision.

Both BigCommerce and Webflow offer pricing plans tailored to meet the needs of different businesses. BigCommerce provides a range of plans with varying features, targeting e-commerce businesses specifically, while Webflow offers plans that cover both general websites and e-commerce. Consider your budget, desired features, and the scalability of your business when comparing the pricing and plans of these platforms.

Integrations and Add-Ons

Integrations and add-ons play a crucial role in extending the functionality and capabilities of your e-commerce platform. Let’s explore how BigCommerce and Webflow compare in terms of the integrations and add-ons they offer.

BigCommerce boasts an extensive list of integrations and add-ons, allowing you to connect your online store with various third-party services and tools. It integrates seamlessly with popular payment gateways, such as PayPal, Stripe, and Square, enabling you to offer a wide range of payment options to your customers. BigCommerce also supports integrations with shipping carriers, inventory management systems, and accounting software, streamlining your operational processes.

Moreover, BigCommerce offers a dedicated app marketplace, where you can find a wide range of apps and add-ons to enhance your website’s functionality. Whether you’re looking for marketing tools, customer support solutions, analytics platforms, or advanced product management features, you’re likely to find suitable options in the BigCommerce app marketplace. These integrations and add-ons allow you to customize and optimize your online store to meet your specific business needs.

On the other hand, Webflow focuses more on design and development features rather than providing an extensive array of integrations and add-ons. While Webflow does offer some integrations with popular services like Google Analytics, Mailchimp, and Zapier, the range of available integrations may not be as extensive as that of BigCommerce. However, Webflow’s flexibility allows developers to create custom integrations and build more tailored solutions to meet specific requirements.

If your business heavily relies on integrating with specific tools or services, BigCommerce’s wide range of pre-built integrations and add-ons may be more suitable for your needs. It provides a seamless experience with popular third-party services, enabling you to optimize your operations and enhance customer experience.

That said, Webflow’s flexibility allows developers to build custom integrations using its API. If you have unique requirements or prefer a more customized approach to integrating with external tools, Webflow can offer the necessary flexibility and control.

In summary, BigCommerce excels in providing an extensive range of pre-built integrations and add-ons through its app marketplace. This makes it easy to connect your online store with various services, streamline operations, and enhance customer experience. While Webflow may not offer the same breadth of integrations, its flexibility allows for custom integrations to be built using its API, catering to unique requirements.

Consider the specific integrations and add-ons you require for your e-commerce store when making a decision. If you prioritize a wide range of pre-built integrations and add-ons, BigCommerce may be the preferable choice. However, if you have specialized needs or prefer a more customized approach to integrations, Webflow’s flexibility and ability to create custom solutions may be more suitable for your business.

Scalability and Performance

Scalability and performance are crucial factors to consider when choosing an e-commerce platform like BigCommerce or Webflow. As your business grows, you want to ensure that your chosen platform can handle increasing traffic, product catalogs, and customer demands effectively.

BigCommerce is known for its scalability and robust performance capabilities. The platform is designed to support businesses of all sizes, from small startups to enterprise-level operations. BigCommerce leverages a cloud-based infrastructure that provides high availability and reliable performance. With built-in features like automatic scaling, content delivery network (CDN) integration, and industry-leading uptime, BigCommerce can handle high traffic volumes and ensure a smooth shopping experience for your customers.

Webflow, on the other hand, offers good performance for websites and basic e-commerce needs. However, it may have limitations when it comes to scalability and handling large-scale e-commerce operations. Since Webflow is primarily focused on website design and development, it may require additional optimization efforts and integrations to achieve optimal performance for high-traffic e-commerce websites.

BigCommerce is recognized for its scalability and performance capabilities, making it an excellent choice for ambitious e-commerce businesses. On the other hand, while Webflow offers a visually appealing website design and customization experience, its scalability for high-volume e-commerce operations may require additional optimization efforts. Consider the growth potential of your business, the expected traffic volume, and the level of e-commerce functionality you require when evaluating the scalability and performance aspects of BigCommerce and Webflow.

Support and Resources

When running an e-commerce store, having reliable support and access to helpful resources can make a significant difference in your overall experience. Let’s take a closer look at the support and resources provided by BigCommerce and Webflow.

BigCommerce offers robust support options to assist users in setting up and managing their online stores. They provide 24/7 customer support via live chat, email, and phone, ensuring that you can get assistance whenever you need it. Their support team is known for being responsive and knowledgeable, helping you resolve any technical issues or answer your questions promptly.

In addition to direct support, BigCommerce offers a comprehensive knowledge base that includes helpful articles, guides, tutorials, and videos. This resource library covers a wide range of topics, from setting up your store and managing inventory to optimizing SEO and marketing strategies. The knowledge base is easily accessible and provides valuable insights for both beginners and experienced users.

On the other hand, Webflow provides support primarily through their community forum and extensive documentation. The community forum allows users to connect with other Webflow users, share ideas, ask questions, and find solutions to common challenges. While the community can provide valuable insights, the support response time may vary depending on the availability of community members and Webflow staff.

Webflow’s documentation is comprehensive and well-organized, providing detailed explanations and step-by-step tutorials on various aspects of the platform. From getting started with Webflow to advanced design and development techniques, the documentation covers a wide range of topics to help users make the most of the platform’s features.

In terms of resources, both BigCommerce and Webflow offer educational content and resources to support users in their e-commerce journey. BigCommerce provides webinars, guides, and industry reports to help users stay informed about the latest e-commerce trends and best practices. They also have a dedicated support team for enterprise-level users, providing additional assistance and tailored solutions.

Webflow offers a collection of video tutorials and workshops, allowing users to learn at their own pace and explore advanced techniques in web design and development. Their learning center provides in-depth guides and articles to help users navigate the platform’s features and capabilities effectively.

When it comes to support and resources, BigCommerce shines with its 24/7 customer support, extensive knowledge base, and additional resources such as webinars and industry reports. They provide a comprehensive support system to assist users throughout their e-commerce journey.

While Webflow’s support primarily relies on its community forum, the extensive documentation and learning center provide valuable resources for users to learn and troubleshoot issues on their own. The community aspect can be beneficial for those who enjoy engaging with other users and learning from their experiences.

Consider your specific support requirements and preferred learning style when evaluating the support and resources offered by both platforms. If you value direct, 24/7 support and a robust knowledge base, BigCommerce may be the preferred option. On the other hand, if you prefer community interaction, extensive documentation, and the ability to learn independently, Webflow’s resources may align better with your needs.


In conclusion, both BigCommerce and Webflow offer robust e-commerce solutions with unique strengths and features. BigCommerce excels in its comprehensive e-commerce functionality, scalability, and a wide range of integrations, making it suitable for businesses of all sizes. Webflow, on the other hand, stands out with its powerful design and customization options, allowing users to create visually stunning and highly unique online stores. By considering factors such as features, design, pricing, scalability, and integrations, you can choose the platform that best aligns with your business goals and requirements, setting the stage for a successful online venture.