Whether you are a blogger, retailer, marketer, or SEO expert, you need SEO tools to boost your organic rankings on search engines. Luckily, most SEO tools don\u2019t cost a dime. Even for some paid SEO tools, the free version comprises rich features that can help you improve your ranking on Google. In this post, I\u2019ve broken down the top 33 free SEO tools or software or platforms that can lead to immediate proceeds in your marketing efforts.\r\n1. Yoast SEO\r\nYoast is a popular WordPress plugin that offers all-round SEO features for site owners. With Yoast, you can optimize content to meet SEO standards. It comes with both free and paid options. The free option comes in handy for beginners; it will save you time by structuring your content to perform well on search engines.\r\n2. XML Sitemaps\r\nXML Sitemaps creates a map for your website to link Google bots to all your website pages. All you need to do is input your site\u2019s URL and a sitemap will be created. With this, you can upload to Google Search Console and Bing Webmaster Tools. Note that the free version can allow up to 500 pages.\r\n3. Answer The Public\r\nThis is a fast-growing SEO tool that is adopted by millions of marketers. Answer The Public helps to generate a huge list of questions from any keyword based on what people search. It is quite different from Google Keyword Planner in that it sources users\u2019 queries from blogs, social media, and forums and then turns those questions into a massive list of long-tail keyword opportunities, plus common questions asked.\r\n4. Data Studio\r\nData Studio comes in handy if you need to merge data from different sources like Google Analytics and Google Search Console. It does not only perform all your SEO tasks, it helps you visualize and share it too.\r\n5. Website Authority Checker\r\nAs a search engine expert, checking your website\u2019s domain rating is important to know your website authority. With Website Authority Checker, you can simply enter your URL and see the DR (Domain Rating) of your website. A higher DR indicates that the website has more authority. More so, an authoritative website has the potential to get a higher Google ranking.\r\n6. Name.com\r\nWant to confirm a domain name? Use this domain name checker. Name.com is the fastest way to check available domain names in real-time.\r\n7. Google PageSpeed Insight\r\nPage load speed is an important consideration for SEO experts. How fast your page loads and how your website performs on mobile and desktop can be graded using Google PageSpeed Insight. This amazing tool by Google rates your site\u2019s performance on a score from 0 \u2013 100 and even suggests how you can improve your site\u2019s performance and page speed.\r\n8. Google Analytics\r\nGoogle Analytics is one of the must-have tools for every marketer. This popular free tool by Google analyses site traffic over time and provides valuable insights about your site. GA can also give you in-depth data about your audience, including demographics, what kind of device they use, and so on.\r\n9. Ahrefs\u2019 Backlink Checker\r\nAs the name suggests, Ahrefs\u2019 Backlink Checker is a comprehensive link analyzer. It shows the top 100 backlinks to any URL or website or URL, along with the total number of backlinks and links from unique sites, URL Rating, and Domain Rating as the case may be. If you want to spy on your competitors\u2019 backlinks, simply paste their URL or website to find link ideas to explore on your own site.\r\n10. Moz Local Listing Score\r\nIf you have a brick-and-mortar business and want to know how it looks online, try out Moz Local Listing Score. This amazing tool gathers data from Google, Facebook, Yelp, and 7 other sources to score your local business and see how it looks online. One thing I like about Moz is that it recommends fixes, improvement strategies, and actionable tips for stores with a lower listing score. The only limitation is that users outside the United Kingdom, the United States, and Canada cannot access data from Moz.\r\n11. Keyword Stuffer\r\nKeyword Surfer is a free Chrome extension that gives you keyword search volume in SERP (Search Engine Result Pages).\r\n12. Google Mobile-Friendly Test\r\nAs a lot of users switch to mobile when browsing the internet, Google is prioritizing mobile-first indexing. With Google Mobile-Friendly Test, you can paste your URL to see how mobile-friendly your site is. This free tool can detect and fix mobile-usability issues including:\r\n\r\n \tContent wider than screen\r\n \tUses incompatible plugins\r\n \tText too small to read\r\n \tClickable elements too close together\r\n \tViewport not set\r\n \tViewport not set to \u201cdevice-width\u201d\r\n\r\n13. SmallSEOTools \u2013 Plagiarism Checker\r\nWhen writing a blog post for your website, you want to avoid using plagiarized content. With free plagiarism checker from SmallSEOTools, you can verify whether your content is used elsewhere.\r\n14. SEOquake\r\nSEOquake lets you conduct on-page SEO audits, check for broken links, and examine internal and external links, without leaving their browsers. This free browser extension gives you in-depth reports through a range of data.\r\n15. Ahrefs Webmaster Tools\r\nFor a complete website audit solution, Ahref Webmaster stands out. For the free version, this tool will audit your site for over 100 technical SEO issues, offer recommendations on how to fix them. Use this tool to improve your internal linking and boost your ranking in search engines.\r\n16. Reddit Keyword Research Tool\r\nIf you publish content on Reddit this keyword research tool could be a breakthrough. Reddit Keyword Research Tool scans words and phrases on Reddit to curate keyword and content topic ideas for users.\r\n17. JSON-LD Schema Generator for SEO\r\nUse this tool to create custom code in a way that your people, organizations, reviews, and events are displayed the way you want in Google\u2019s search results. All you have to do is to generate your schema code and then copy & paste to your website. Then, verify if the implementation has been done correctly.\r\n18. Whitespark\u2019s Google Review Link Generator\r\nCustomer reviews are very important for driving organic traffic. With Whitespark\u2019s Google Review Link Generator, you can create and share a custom link for customers to review your business on Google.\r\n19. Exploding Topics\r\nUse this tool to find and target topics that are already popular. Targeting these topics that have high search volume will increase your SEO ranking.\r\n20. Robots.txt\r\nRobots.txt files let the web robots know what to do with your website\u2019s pages. If a page is disallowed in robots.txt, the robots will completely skip over those web pages.\r\n21. Varvy\r\nVarvy comprises a suite of website audit tools for enhancing page speed and mobile SEO. This tool is free and ideal for performing basic checklist tasks in a hurry.\r\n22. Bing Webmaster\r\nMany marketers focus on Google and forget about other search engines including Bing and Yahoo. Bing Webmaster is a must-have to get your website indexed and ranked on Bing. It works like Google Search Console but for Bing.\r\n\r\nThe major difference is that Bing Webmaster Tool provides keyword reports and crawling data directly from Bing search, not Bing PPC. Google Keyword Planner is mainly optimized for Google PPC or Adwords. Anyway, it is still a great tool for keyword research and website optimization.\r\n23. Google Trends\r\nWant to know popular search terms over time? Try Google Trends. Google Trends compare multiple terms from searches to uncover popular products that people are presently searching for. You can use these terms \u201ckeywords\u201d to create quality content that will rank on Google\u2019s search engine.\r\n24. Panguin Tool\r\nGoogle is known to dish out updates on its search engine algorithm. Detecting these updates can be stressful but the Panguin tool makes it easy. With this tool, you can automatically match algorithm updates with your site\u2019s organic search performance.\r\n25. Google Search Console\r\nYou probably should have heard of Google Search Console. This tool allows you to measure your website\u2019s search traffic, uncover keywords that rank, detect technical errors, and even fix issues related to your Google search performance all for free. Isn\u2019t Google Search Console not worth trying? I guess it is.\r\n26. Ubersuggest\r\nUbersuggest is an all-in-one software that offers a lot of SEO capabilities. Use this tool to find basic link metrics, keyword suggestions, top competitor pages, and more.\r\n\r\n27. Link Redirect Trace\r\n\r\nSimilar to Redirect Path, Link Redirect Trace is a free Chrome extension that reveals redirect paths, robots.txt, HTTP header information, rel-canonicals, etc. for every URL you visit.\r\n\r\n28. SpeedMonitor.io\r\n\r\nSpeedMonitor is a speed tool that keeps track of your site\u2019s performance over time. You can even use this tool to add competitor tracking and on-demand audits for free.\r\n29. Google Alert\r\nWant to get alerts about any online mentions of your company, brand, or product? Use Google Alert. Upon activation, Google will send you an email whenever any webpage mentions your brand\/company\/product\/service.\r\n30. Detailed\r\nDetailed focus on what is driving links to some of the most popular niches on the internet. With this report, you can have a clue of what you need to do to drive links to your site.\r\n31. Wordtracker Scout\r\nDoing the same thing your competitors are doing can guarantee success. The developers of Wordtracker Scout understand this. Wordtracker is a Chrome extension that scouts your competitor\u2019s site and shows you the common keywords they use. You can use the keywords that are making waves for them to create your own content.\r\n32. Hunter\r\nHunter is a time-saving backlink tool that can help you find professional email addresses related to your brand within seconds. The free version allows you to perform up to 25 searches and 50 verifications per month which is ideal for beginners.\r\n33. Link Miner\r\nDeveloped by Jon Cooper, Link Miner is a tool that is designed to detect broken links on web pages. Link Miner is a free, easy-to-use Chrome extension.\r\nWRAPPING UP\r\nThere you have it, the best free SEO tools for beginners and experts. It can be overwhelming to learn how to use tens of SEO tools free download but trying different tools on your website is a great way to get started. Which one of these tools do you use but didn\u2019t see on my list? Let me know by leaving a comment below right now.\r\n\r\nWe hope you find this article helpful. You may also click here to see other amazing tips on how to succeed as a freelancer.