Selling online can be a lucrative yet overwhelming business venture. Whether you are a beginner or seasoned retailer, you need the right eCommerce tools to increase your chances of success.\r\n\r\nFrom analytical tools to social media management tools, business tools to website tools, marketing tools to research tools, you will get all the help you need to build, manage, and grow your online store. The majority of these free eCommerce tools are easy to use, which is great news for beginners.\r\n\r\nIn this post, you will learn the top 18 free eCommerce tools or software to help you get your online store up and running. On your marks, set, roll!\r\n1. Buffer\r\nBuffer is a social media tool that helps you manage your posts and is a great way to retain your audience. This invaluable tool will help you plan, schedule, and post social media content via its platform. Buffer comes with free and premium plans; you will get access to create a custom schedule per platform with the free plan.\r\n2. EngageBay\r\nCustomer management is crucial in eCommerce. With EngageBay, you can manage contacts, proposals, sales, deals, and schedule appointments. This CRM (Customer Relationship Management) tool can also help you build forms, landing pages, and email campaigns. Integrate this automation tool with Shopify, WooCommerce, BigCommerce websites so your customers will enjoy live chat and help desk.\r\n3. Hotjar\r\nHotjar is a data analyses that will give you in-depth data on your store\u2019s visitors\u2019 behavior, which page they interact with, and why they interact the way they do. This data analysis tool comes with advanced features like heatmaps, surveys, and session recordings to help retailers better understand what customers are thinking about your brand.\r\n4. WordPress Affiliates Plugin by SliceWP\r\nWP Affiliates Plugin allows you to set up and manage your own affiliate or referral programs. The affiliate manager will track each commission earned by affiliates on the dashboard. What\u2019s more, this plugin can easily integrate with PayPal and other popular payment methods.\r\n5. WooCommerce\r\nDid you know that you can build a beautiful online for free? Yes, with the WooCommerce plugin. WooCommerce is a free WordPress plugin that makes it easier for anyone to build an online store. It is easy to use and requires no coding skills.\r\n\r\nWooCommerce comes with unique functionalities, including payment options, analytics, shipping tracker, and so on. Before using this tool, you must first install WordPress on your site. Check out this post on how to install WordPress on your website.\r\n6. Shopify\r\nShopify is a fast-growing online builder that comes with numerous templates. Whether you have tech skills or not, Shopify will save you the cost of hiring a website developer. Use its drag-and-drop feature to create a responsive & mobile-friendly online store that will attract buyers.\r\n7. Google Analytics\r\nGoogle Analytics is a must-have tool for both beginners and experts alike. This free tool provides real-time reports and in-depth insight into how visitors interact with your website. Google Analytics can also provide traffic information, user demographics, the devices they use, how long they spend on each page, and so on. With this invaluable data, you can improve your website to retain visitors and increase sales.\r\n8. Aftership \r\nShipping is a crucial part of eCommerce that should not be joked with. With tools like Aftership, eCommerce sellers can get real-time shipping and delivery updates. The free plan comes with a load of functionality, including access to carriers, integration to popular eCommerce stores, branded tracking page, and more.\r\n9. MailMunch\r\nIf you want to maximize conversion, you will have to collect leads. Mailmunch is a digital marketing tool that can help you collect visitors\u2019 leads and convert them into customers. This software comes with tons of fantastic functionality like landing page builder, popups templates, custom email campaigns, and so on. Mailmunch\u2019s free version lets you collect unlimited subscribers.\r\n10. Monday\r\nMonday is a task management tool that your team should have; it can help you manage projects, schedule calendars, and events.\r\n11. SurveyMonkey\r\nEvery store owner needs feedback, rating, and customer input to know their performance. With SurveyMonkey, you can create professional surveys to get your customer\u2019s feedback, suggestions, and criticism.\r\n\r\nSurveryMonkey is easy to use and comes with free and premium packages. The free package offers 10 questions\/survey and 100 responses\/survey. You can send surveys via social media, popup forms, or email on your website.\r\n12. Ahrefs\r\nAhrefs is a keyword research tool that can help you analyze backlinks and understand your competitor\u2019s marketing strategy. Ahref also offers richer SEO features like link auditing and content analysis.\r\n13. Conversific\r\nConversific is an analytics tool that provides insights into better understanding your competitors, site performance, and stats conversions. This tool is exclusively for Shopify store owners, and it helps optimize their traffic and conversion.\r\n14. Similarweb\r\nMost times, checking what your competitors are doing is a great way to enjoy their benefits. Similarweb is a go-to tool to learn about your competitors\u2019 traffic-generating strategy. This tool can help you with data like:\r\n\r\n \tbounce rates\r\n \tduration of the visitors\r\n \ttotal monthly visits, and so on\r\n\r\nThe free version is ideal for beginners to check competitors\u2019 performance. This will help you discover which channel generates the most leads and create your own marketing accordingly.\r\n15. Linkio\r\nLinkio is a link-building tool that helps retailers to improve their rankings. With Linkio, you can track, build, and monitor links that your competitors are using to rank.\r\n16. Google Keyword Planner\r\nThe role or keyword research cannot be overemphasized in eCommerce. Keyword research and planning forms an integral part of your SEO marketing strategy. Google Keyword Planner is a free SEO tool and a must-have for retailers, marketers, and entrepreneurs. This powerful tool can help you discover keywords suggestions relevant to your business so you can create content based on those keywords.\r\n17. Oberlo\r\nOberlo is a product-finding software that makes it easier to find products from any part of the world and import them to your store. Discover a wide range of products from makeup to kids\u2019 toys, jewelry to t-shirts, and more.\r\n18. Canva\r\nCanva is, by far, my best graphic designing tool. It is free, easy to use, and comes with thousands of templates. From social media posts to infographics, posts for Instagram stories to logos, presentations to marketing materials, Canva has everything you need to create, edit, and design images for your online store. You don\u2019t need graphic skills to get started; the drag-and-drop feature is super convenient for a novice.\r\nWRAPPING UP\r\nCreating an eCommerce business can be time-consuming; however, these free eCommerce tools can help you grow, scale, analyze, and grow your business. As a beginner, I recommend that you start with free tools, then as your business expands, you can scale up using paid tools. Click here if you want to learn more about the eCommerce business model. Click here to learn how to get started as an online retailer.\r\n\r\nWe hope you find this free eCommerce tools helpful. You may also click here to see other excellent tips on succeeding as a freelancer.